Senior Brand & Marketing Manager
Trade · Sydney NSW, Australia · Full-Time · $80,000/yr
A new premium automotive brand is coming to Australia, and the team needs a commercially focused Senior Marketing Manager in Sydney. Your big task: take a global brand idea and turn it into a strong, different presence in the Australian market.
You will work closely with senior leaders. Together you plan how the brand enters the market, run launch programs and build joined-up customer campaigns with results you can measure. Your scope is wide, from new vehicles and technology to digital engagement, retail experiences and programs across the customer lifecycle.
This suits an experienced marketer who likes ownership, moves easily between strategy and delivery, and wants to build and improve things inside a growing company.
Key Responsibilities
- Own the Australian marketing strategy, from building it to delivering it
- Write annual marketing plans that focus on commercial performance, getting new customers and growing the brand
- Plan launch strategies for new propositions, the brand itself, its vehicles and model variants
- Turn the global brand's direction into marketing ideas that make sense for Australians
- Run joined-up campaigns over social, CRM, retail, digital, content, media and experiential channels
- Handle media strategy and channel planning, and watch how each campaign performs
- Raise awareness of the brand, consideration in the market and demand from buyers
- Build customer-focused programs that cover engagement, retention, acquisition and conversion
- Make marketing decisions based on customer insights, market research and competitor intelligence
- Team up with PR and communications staff on launches and on building a strong reputation
- Create sponsorships, premium events, customer activations and partnerships
- Plan dealer and retail marketing that lifts sales and keeps the brand consistent
- Partner with aftersales, sales, network, product and customer experience teams on initiatives in the market
- Direct specialist, digital, media and creative agencies, and set clear briefs, deliverables, timelines and performance expectations for them
- Control marketing budgets and put resources where they work best
- Report campaign results to senior leaders and spot ways to improve return on investment, campaign effectiveness and customer engagement
- Build practical frameworks, processes and reporting structures for marketing, and help the function grow as the company expands
Requirements & Eligibility
- Strong senior-level marketing background covering brand, strategic, product or integrated work
- Proven success running marketing campaigns across many channels (multi-channel)
- Background in automotive or a different high-consideration, luxury or premium consumer category
- Candidates with experience in travel, premium consumer goods, technology, financial services or related industries will also be considered
- Strong understanding of Australian consumers and of the competitive market they buy in
- It is advantageous if you have supported a major commercial launch, a market entry, or a new product or brand
- Strong knowledge across content, CRM, experiential marketing, media, digital marketing and brand development
- Can connect short-term commercial objectives to long-term brand strategy
- Has adapted regional or global marketing strategies to suit local markets
- Strong commercial and financial sense, with experience running marketing budgets
- Demonstrated skill managing external partners, suppliers and agencies
- Excellent at presenting, communicating and managing stakeholders, and able to influence senior stakeholders and collaborate across multiple functions
- Strong project management and organisational skills
- Happy in a fast-moving setting where priorities and processes are still changing
- Proactive and commercially minded, with high accountability
- Relevant tertiary qualification in Communications, Marketing, Business or a related field
- Australian work rights or eligibility for employer-sponsored employment
- Willing and able to work within the nominated Australian state
- Sponsorship available for a suitably qualified candidate
Apply: jobs@jobsabroad.id · WhatsApp